Pemasaran Produk UMKM Misscrip Melalui Penerapan Digital Marketing Oleh Damartrends

Authors

  • Mutiara Kalyaveda Universitas Pembangunan Nasional “Veteran” Jawa Timur
  • Heidy Arviani Universitas Pembangunan Nasional “Veteran” Jawa Timur

DOI:

https://doi.org/10.59024/faedah.v1i3.252

Keywords:

Marketing, Digital Marketing, MSME

Abstract

The digital market has become an important platform for Micro, Small and Medium Enterprises (MSMEs) to promote and market their products. This study aims to explore the application of digital marketing strategies to Misscrip SMEs by Damartrends in expanding market reach and increasing sales of their products. The results of the study show that Damartrends has successfully implemented a digital marketing strategy effectively to market MSME Misscrip products. The implementation of digital marketing involves using social media and websites to expand their reach and increase their brand visibility. In addition, Damartrends also utilizes paid advertising to increase their online visibility.

References

Az-Zahra, N. S. (2021, November). Implementasi digital marketing sebagai strategi dalam meningkatkan pemasaran UMKM. In NCOINS: National Conference Of Islamic Natural Science (Vol. 1, No. 1, pp. 77-88).

Hendrasari, E., Isnata, F., & Yulfajar, A. (2023). Penerapan Digital Marketing Terhadap Penjualan UMKM Filiya Galeri. JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS), 3(2), 188-193.

Rivani, R., Muftiadi, A., & Nirmalasari, H. (2021). Implementasi Program Digital Marketing Pada Pelaku Umkm Di Masa Pandemi Covid-19. Kumawula J. Pengabdi. Kpd. Masy, 4(2), 353.

Rosita, R. (2020). Pengaruh pandemi Covid-19 terhadap UMKM di Indonesia. jurnal lentera bisnis, 9(2), 109-120.

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Published

2023-07-08

How to Cite

Mutiara Kalyaveda, & Heidy Arviani. (2023). Pemasaran Produk UMKM Misscrip Melalui Penerapan Digital Marketing Oleh Damartrends. Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia, 1(3), 56–64. https://doi.org/10.59024/faedah.v1i3.252

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