Usaha Mebel Yumna Sofa di Desa Padang Mekar Kecamatan Padangguni Kabupaten Konawe

Authors

  • Leni Saleh Universitas Lakidende
  • Riana Nur Fadilla Universitas Lakidende
  • Rian Andika Putra Universitas Lakidende
  • Nuryanti Nuryanti Universitas Lakidende
  • Juliana Eka Putry Universitas Lakidende
  • Nasmuddin Nasmuddin Universitas Lakidende

DOI:

https://doi.org/10.59024/faedah.v2i4.1065

Keywords:

Business, Furniture, Sofa

Abstract

This community service (PKM) uses a participatory approach from partners (participatory approach) so that partners are involved starting from identifying problems, selecting solutions. The "Yumna Sofa" business has been running since 2018, producing Sofas and Tables. The number of workers is five (5) people. The problems experienced by the "Yumna Sofa" business are business management, production and marketing. The products produced are Sofas and tables, and chairs. The raw wood materials are quite available, it's just that there is no standardization of wood quality. The activity was held in two stages, namely the PKM KKN Posko I Team survey on Saturday, September 30, 2024 and the Community Service (PKM) KKN Posko I Team discussion on Wednesday, October 9, 2024 at Mr. Muhdi's residence. The PKM activity has been successfully implemented by applying a participatory approach method to the "Yumna Sofa" business. Participatory methods used include monitoring, lecture methods and discussions to provide solutions faced by business partners including how to improve the quality of raw materials, more patterned and quality products, business management and digital marketing in increasing sales of the products offered.

References

Coughlin, SS., Smith, SA., Fernandez, ME. 2017. Handbook of Community-based Participatory Research. Oxford University Press.

Francis, Tantri. 2009. Pengantar Bisnis, Jakarta: Rajawali Pres.

Gitosudarmo, Indriyo. 2014. Manajemen Pemasaran, Yogyakarta: BPFE UGM.

Gracia Evelyn Emeltan Tjoa dan Dhyah Harjanti. 2013. Pengelolaan dan Pengembangan Usaha Furniture pada CV. XYZ di Sidoarjo. AGORA Vol. 1, No. 1.

Sofian, Assaruri. 2014. Manajement Pemasaran Dasar, Konsep dan Strategi, Jakarta: Raja Grafindo Persada.

Suranto, and Adcharina Pratiwi. 2020. Model Pengembangan Pemasaran Kain Tenun ‘Goyor’ Berorientasi Pasar Berdasar Keinginan Konsumen Di Era Industri 4,0 (Sentra Industri Kain Goyor Sragen Indonesia). Ienaco 0: Hal. 260-73.

Published

2024-10-16

How to Cite

Leni Saleh, Riana Nur Fadilla, Rian Andika Putra, Nuryanti Nuryanti, Juliana Eka Putry, & Nasmuddin Nasmuddin. (2024). Usaha Mebel Yumna Sofa di Desa Padang Mekar Kecamatan Padangguni Kabupaten Konawe. Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia, 2(4), 26–31. https://doi.org/10.59024/faedah.v2i4.1065

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