Ekonomi Kreatif: Pemahaman Lingkungan Pemasaran Bagi Siswa Siswi SMA Negeri 3 Sampang

Authors

  • Fuji Santoso Universitas Nazhatut Thullab Al-Muafa Sampang
  • Faisol Faisol Universitas Nazhatut Thullab Al-Muafa Sampang

DOI:

https://doi.org/10.59024/faedah.v2i3.1002

Keywords:

Creative Economy, Marketing Environment, Students

Abstract

This community service activity focuses on increasing the understanding of SMA Negeri 3 Sampang students regarding the marketing environment in the context of the creative economy. The creative economy, as a sector that is increasingly developing and important in the global economy. This program is designed to provide students with in-depth insight into marketing concepts and their applications in the creative economy through various educational activities. This community service method involves seminars and interactive discussions that cover materials such as market analysis, marketing strategies, and case studies in the creative industry. This activity is expected to help students understand how to apply marketing principles in their own creative projects and how to take advantage of opportunities that exist in the market. The results of this community service show an increase in students' understanding of the basics of marketing and its application in the creative economy. Program participants report that they feel better prepared to apply the knowledge gained in their creative projects and take advantage of opportunities in the creative economy. Therefore, this activity recommends further development and continuity in the implementation of similar programs to strengthen students' knowledge and skills in facing future challenges and opportunities

References

Henderson, R. (2019). “Marketing in Creative Industries”. Routledge.

Junaidi, A. (2020). “Creative Economy and Educational Approaches”. Creative Press.

Kotler, P., & Keller, K. L. (2016). “Marketing Management”. Pearson.

Kurniawan, R., & Nugroho, H. (2021). “Enhancing Skills for the Creative Economy”. Academia Publisher.

Santoso, F., Sudarmiatin, S., & Wardana, L. W. (2023). Creativity in Marketing: MSMEs Innovative Steps in Attracting Consumers. West Science Journal Economic and Entrepreneurship, 1(11), 576–584. https://doi.org/10.58812/wsjee.v1i11.371

Sartika, E., & Fajri, A. (2022). “Curriculum Development in Creative Economy Education”. Indonesian Journal of Education and Research.

UNESCO. (2020). “The Creative Economy Report”. United Nations Educational, Scientific and Cultural Organization.

Wahyuni, S. (2021). “Educational Challenges in Creative Industry Training”. Journal of Indonesian Education.

Published

2024-08-31

How to Cite

Fuji Santoso, & Faisol Faisol. (2024). Ekonomi Kreatif: Pemahaman Lingkungan Pemasaran Bagi Siswa Siswi SMA Negeri 3 Sampang. Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia, 2(3), 198–205. https://doi.org/10.59024/faedah.v2i3.1002

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