Peluang Dan Tantangan Dalam Membangun Bisnis Kerajinan Kulit Online Studi Kasus Koodoo Company
DOI:
https://doi.org/10.59024/bhinneka.v2i2.703Keywords:
social media, online shop, instagramAbstract
This research is based on the growth of the phenomenon of online shopping through Instagram social media which continues to increase from time to time. Entrepreneurs today are expected to utilize Instagram social media to promote their products, in accordance with the demands of the times. This research aims to identify opportunities and challenges in developing an online business with a case study on Koodoo Company. This research adopts a qualitative approach with a case study method to identify, investigate, and discuss issues in depth with the business owner. In this study, the findings show that there are various opportunities that can be utilized in building an online business, such as potential market growth and consumer penetration through digital platforms. The implications of this scientific work can provide deep insights for online business players, especially through a case study involving Koodoo Company. By understanding the opportunities that exist, companies can design more effective strategies to exploit the digital market.
References
Aprilya, T. (2017). Strategi Komunikasi Pemasaran Nadyasfashop Melalui Instagram Dalam Meningkatkan Kepercayaan Customer Di Samarinda. EJournal Ilmu Komunikasi, 5(1), 13-23.
Armayani, R. R., Tambunan, L. C., Siregar, R. M., Lubis, N. R., & Azahra, A. (2021). Analisis Peran Media Sosial Instagram dalam Meningkatkan Penjualan Online. Jurnal Pendidikan Tambusai, 5(3), 8920-8928.
Isnaini, H., & Herliani, Y. (2022). Gaya Humor Pada Puisi “Iklan” Karya Sapardi Djoko Damono Jurnal Metabasa: Universitas Siliwangi, Volume 4, Nomor 1, 1-9.
Lukitaningsih, A. (2013). Iklan yang efektif sebagai strategi komunikasi pemasaran. Jurnal ekonomi dan kewirausahaan, 13(2), 116-129.
Malihah, N., & Achiria, S. (2019). Peran ekonomi kreatif dalam pemberdayaan industri kerajinan bambu. Maqdis: Jurnal Kajian Ekonomi Islam, 4(1), 69-78.
Mumtahana, H. A., Nita, S., & Tito, A. W. (2017). Pemanfaatan Web E-Commerce untuk meningkatkan strategi pemasaran. Khazanah Informatika: Jurnal Ilmu Komputer dan Informatika, 3(1), 6-15.
Sarastuti, D. (2017). Strategi komunikasi pemasaran online produk busana muslim queenova. Visi Komunikasi, 16(01), 71-90.
Satyarini, R., & Palesangi, M. (2012). Analisis Peluang dan Tantangan Pada Paguyuban Cahaya Terang Sebagai UKM Pengrajin Kulit di Sukaregang Garut. Research Report-Humanities and Social Science, 1.
Setiawati, I., & Widyartati, P. (2017, May). Pengaruh strategi pemasaran online terhadap peningkatan laba UMKM. In Proceedings (Vol. 1, No. 1).
Sundari, C. (2019). Revolusi industri 4.0 merupakan peluang dan tantangan bisnis bagi generasi milenial di Indonesia. In Prosiding Seminar Nasional Fakultas Ekonomi Untidar 2019
Wandanaya, A. B. (2012). Pengaruh Pemasaran Online Terhadap Keputusan Pembelian Produk. Creative Communication and Innovative Technology Journal, 5(2), 174-185.
