Pengenalan Platform Digital Inovasi Kemasan dan Etika Hukum bagi Mahasiswa SMK Parung Panjang di Tangerang

Aliyah Alim; Widya Oktary Setiawardhani; Arief Sulistiyono; Silfiana Dian Lestari

doi:10.59024/atmosfer.v4i1.1711

Authors

Aliyah Alim Universitas Muhammadiyah Tangerang
Widya Oktary Setiawardhani Universitas Muhammadiyah Tangerang
Arief Sulistiyono Universitas Muhammadiyah Tangerang
Silfiana Dian Lestari Universitas Muhammadiyah Tangerang

DOI:

https://doi.org/10.59024/atmosfer.v4i1.1711

Keywords:

Digital Literacy, Digital Platform, Ethics Law, Packaging Innovation, SMK Parung Panjang

Abstract

This article discusses an experiential training program that integrates three main pillars for students of Parung Panjang Vocational High School (SMK) in Tangerang: optimizing digital platforms as modern marketplaces, developing innovative product packaging to strengthen sales performance, and applying ethical and legal principles in digital business activities. The program is designed to prepare vocational students to become competent, creative, adaptive, and responsible young entrepreneurs in the digital economy. The implementation methods include project-based learning, workshops, seminars, product simulation, mentoring, and intensive practice in using online marketing media. Students are guided to identify market opportunities, design attractive packaging, promote products through digital channels, and understand consumer protection, intellectual property, and honest transaction practices. The expected outcomes include increased digital literacy, improved packaging design skills, stronger entrepreneurial motivation, and better awareness of business ethics and legal compliance. Overall, this program provides practical learning experiences that connect school-based entrepreneurship education with the demands of the contemporary business and industrial environment. It also encourages collaboration among teachers, students, and local business partners for sustainable vocational development in line with future workforce and innovation needs.

References

Adistya, A., & Iqbal, M. (2024). Penggunaan ChatGPT Di Kalangan Mahasiswa Program Studi Pendidikan Antropologi Universitas Negeri Medan. Mesir Journal of Management Education Social Sciences Information and Religion, 1(2), 298–312. https://doi.org/10.57235/mesir.v1i2.2933

Bahram, M. (2023). Tantangan Hukum Dan Etika (Rekayasa Sosial Terhadap Kebebasan Berpendapat Di Dunia Digital). Sentri Jurnal Riset Ilmiah, 2(12), 5092–5109. https://doi.org/10.55681/sentri.v2i12.1895

Fadilla, A. R., Suhardi, S., & Sudiati, S. (2023). Implementasi Penilaian Autentik Bahasa Indonesia Bermuatan Literasi Digital-Industri Di SMK Dalam Paradigma Kebijakan Edukasi 5.0. Nuansa Akademik Jurnal Pembangunan Masyarakat, 8(2), 277–298. https://doi.org/10.47200/jnajpm.v8i2.1681

Faria, N., Miftahurrohmah, B., & Murti, I. W. (2022). Penguatan Citra Telur Asap Khas Desa Bambang Melalui Penyuluhan Citra Merek (Brand Image) Dan Desain Kemasan. Jurnal Abdi Masyarakat Indonesia, 2(5), 1445–1454. https://doi.org/10.54082/jamsi.443

Hakim, F. N., Solechan, A., Kusumo, H., Fitrianto, Y., & AP., T. W. (2023). Pelatihan Dan Pendampingan Strategi E-Commerce, Desain Dan Label Produk Bagi UMKM Di Kecamatan Gunungpati. Community Jurnal Pengabdian Pada Masyarakat, 3(3), 80–86. https://doi.org/10.51903/community.v3i3.425

Hartini, S., Fasa, M. I., & Suharto, S. (2022). Digital Marketing Dalam Perspektif Ekonomi Islam. Jurnal Ekonomika Dan Bisnis Islam, 5(1), 197–206. https://doi.org/10.26740/jekobi.v5n1.p197-206

Khumairok, M. (2023). Regulasi Hukum Perbankan Dalam Menghadapi Tren Inovasi Fintech Dan Keberhasilan Industri Perbankan Di Era Society 5.0. Jurnal Multidisiplin Indonesia, 2(7), 1719–1731. https://doi.org/10.58344/jmi.v2i7.335

Latifah, A. N., Fauziyah, E., Alifa, N. N., Taftazani, B. M., Santoso, M. B., Humaedi, S., Apsari, N. C., & Raharjo, S. T. (2023). Pemberdayaan Petani Madu: Program CSR Tamu Sarah Desa Tanah Datar, Kecamatan Muara Badak. Jurnal Penelitian Dan Pengabdian Kepada Masyarakat (Jppm), 4(2), 72. https://doi.org/10.24198/jppm.v4i2.50096

Majidah, S., & Istianah, I. (2023). Analisis Strategi Bauran Pemasaran 4P Di Era 5.0 Berbasis Maqāṣid Syarīah. Jurnal Hukum Ekonomi Syariah, 6(1), 59. https://doi.org/10.30595/jhes.v6i1.14690

Maradona, H., Yasdomi, K., Febrinova, R., Jannah, W. J., Fatmawati, D., & Ridho, M. (2023). PKM Digital Branding for Cooperatives and UKM in Bangun Purba Timur Jaya Village. Journal of Community Engagement Research for Sustainability, 3(1), 9–20. https://doi.org/10.31258/cers.3.1.9-20

Natari, S. U., & Raharja, S. J. (2022). E-Desain Sebagai Strategi Pemasaran Digital Bagi Badan Usaha Milik Desa (Bumdes) Dan Pelaku Usaha Mikro Kecil Menengah (Umkm) Kabupaten Pangandaran. Kumawula Jurnal Pengabdian Kepada Masyarakat, 5(3), 621. https://doi.org/10.24198/kumawula.v5i3.38614

Novita, N. N. I. (2023). Penguatan Etika Digital Melalui Materi “Adab Menggunakan Media Sosial” Pada Mata Pelajaran Pendidikan Agama Islam Dalam Membentuk Karakter Peserta Didik Menghadapi Era Society 5.0. Journal of Education and Learning Sciences, 3(1), 73–93. https://doi.org/10.56404/jels.v3i1.45

Palupi, F. H., Noviati, T. D., & Ribhi, A. A. (2023). Peningkatan Kinerja Pelaku Industri Rumah Tangga Kreatif Melalui Kemampuan Inovasi Dan Branding Produk Literasi Melalui Teknologi Dan Pengenalan Peluang Bisnis. Jurnal Abdi Mas Adzkia, 4(1), 116. https://doi.org/10.30829/adzkia.v4i1.18254

Pradana, B. C. S. A., Farhanindya, H. H., & Ardiana, I. D. K. R. (2024). Inovasi Produk Kopicek (Kopine Wong Picek) Sebagai Upaya Pemberdayaan Kelompok Difabel Tunanetra Mata Hati. Prima Abdika Jurnal Pengabdian Masyarakat, 4(4), 807–820. https://doi.org/10.37478/abdika.v4i4.4726

Pratama, A. A., Anugra, R., & Musyaffa, M. A. (2024). Tinjauan Etika Dalam Konten Tiktok @Prazteguh Blind Challenge Air Mineral Dalam Kemasan. Jurnal Audiens, 4(4), 651–659. https://doi.org/10.18196/jas.v4i4.269

Pratama, L. D., Putri, A. Y., Yulia, N. A., & Lestari, W. (2022). Pendampingan Umkm Berbasis Digital Marketing Untuk Meningkatkan Keunggulan Kompetitif Produk Di Desa Sumberbulu. Jurnal Abdi Insani, 9(3), 770–778. https://doi.org/10.29303/abdiinsani.v9i3.577

Purwaningsih, E., Fathurahman, M., Basrowi, B., Salim, N., & Agil, A. S. (2024). Branding, Artificial Intelligence, Dan Tradisi Berdesa Dalam Membangun Kinerja Inovasi BUMDesa. Guyub Journal of Community Engagement, 5(3), 765–787. https://doi.org/10.33650/guyub.v5i3.9189

Puspita, D., Masdalipa, R., & Asminah, A. (2023). Pelatihan Pengenalan E-Commerce Bagi Pelaku Umkm Di Desa Bandar Aji Kabupaten Lahat. Fordicate, 2(2), 119–124. https://doi.org/10.35957/fordicate.v2i2.4808

Riyanto, A., Riyadi, W., & Prasetya, S. C. (2023). Workshop Literasi Digital Untuk Guru Dan Siswa SMK YPE Kroya. Solidaritas Jurnal Pengabdian, 3(2), 123–131. https://doi.org/10.24090/sjp.v3i2.10443

Royyan, I. A., & Pujiastuti, C. (2024). Inovasi Kemasan Produk Kerupuk Kulit Kopi Di Desa Galengdowo, Kabupaten Jombang. Abdimasku Jurnal Pengabdian Masyarakat, 7(1), 346. https://doi.org/10.62411/ja.v7i1.1910

Sumani, S., Cendriono, N., & Wihartanti, L. V. (2022). Pengembangan Ekonomi Kreatif Berbasis Digitalisasi Pasar Pada Masyarakat Penerima Program Jatim Puspa Di Desa Klumutan. Jurnal Solma, 11(3), 470–478. https://doi.org/10.22236/solma.v11i3.10519

Sunaryono, S. (2023). Peran Digital Marketing Dalam Perspektif Ekonomi Islam Di Indonesia. Jurnal Ekonomi Stiep, 8(2), 154–161. https://doi.org/10.54526/jes.v8i2.202

Ulum, A. S., Effendi, B. M. B., Sekarsari, L. L. A., Suprianto, G., & Silvy, M. (2023). Optimalisasi Bisnis Digital Guna Meningkatkan Produktifitas Dan Daya Saing Pada Umkm Dapur Mak Indra. Jurnal Abadimas Adi Buana, 7(01), 107–121. https://doi.org/10.36456/abadimas.v7.i01.a6681

Widodasih, W. K., Permana, I., & Rochayata, K. S. B. (2024). Pelatihan Bisnis Digital Di SMK Boedi Luhur Bekasi. Ejoin Jurnal Pengabdian Masyarakat, 2(1), 182–188. https://doi.org/10.55681/ejoin.v2i1.2217

Yuanitasari, D., Sardjono, A., & Susetyo, H. (2023). Tantangan Regulasi Halal Untuk Pelaku Usaha Mikro Dan Kecil: Sebuah Studi Socio-Legal Di Kupang Nusa Tenggara Timur. Acta Diurnal Jurnal Ilmu Hukum Kenotariatan Dan Ke-Ppat-An, 6(2). https://doi.org/10.23920/acta.v6i2.1474