CHRISTINE MARRY GABRIELLE; ANDHINI WINARIYANTI. Strategi Komunikasi Digital Merek Fashion Global dalam Membangun Brand Engagement: (Studi Komparatif Zara, H&M, dan Uniqlo di Media Sosial). Atmosfer: Jurnal Pendidikan, Bahasa, Sastra, Seni, Budaya, dan Sosial Humaniora, [S. l.], v. 4, n. 3, p. 129–142, 2026. DOI: 10.59024/atmosfer.v4i3.1875. Disponível em: https://pbsi-upr.id/index.php/atmosfer/article/view/1875. Acesso em: 2 aug. 2026.